Blog

Video marketing insights
for local businesses

Strategy, case studies, and tactical guides for restaurants, gyms, and shops growing with short-form video.

Video Marketing
2026-06-01

Why Local Businesses Can No Longer Ignore TikTok

The restaurants filling their Friday slots right now? Most of them found their audience on TikTok — not Google, not Facebook, not their website.

ROI Analysis
2026-06-08

The Math Behind Short-Form Video for Local Businesses

A $500/month video investment sounds like overhead. Here is how it converts into a revenue channel that scales with the business.

Content Strategy
2026-06-12

What Local Businesses Should Actually Be Filming

Most local business owners freeze at the camera because they think they need production quality. The opposite is true.